We came across this video advert for the apparel company MISSGUIDED, and we’re completely taken by the abundance of ATTITUDE on display.
It’s true that our tastes lean toward the slightly more…demure. But, we have to tip our hats to the bold, take no prisoners bravado of this campaign.
Shot in Ibiza, and full of strutting it’s a cool bit of summer fun. Immediately after watching we wanted THAT BEAT (it needs to be added to our treadmill playlist – stat!) and after a bit of searching found it – “The Dark Side of The Sun” by Modeselektor.